22February2012

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5 Strategies for Creating Magnetic Online Content

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Traditional advertising worked through distraction — an interruption to our sitcom, a page between magazine articles, a banner teasing our attention at the top of a webpage. 

Then entertainment channels fragmented as digital moved to the center of culture. "The goal now is to attract rather than distract, to engage rather than intrude," as eMarketer puts it in its Top Digital Trends for 2012 report.

Last Updated on Sunday, 15 January 2012 07:26

  • Azzam Bhatti
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